Research Forum 2010
- Guy Consterdine, Guy Consterdine Associates, UK: Developing engagement questions for a national readership survey [PDF]
- Timofey Barsov, COMCON Research, Russia: AdEf print ad effectiveness system [PDF]
- Adrian Weser, Bauer Media, Germany: AIM –Ad Impact Monitor [PDF]
- Nicolas Cour, Prisma Presse, France: Print Advocacy to Improve our Business [PDF]
- Adrian Weser, Bauer Media, Germany: Copy tests - persuasive powerof the message [PDF]
- Kathi Love, MRI, USA: MRI AdMeasure, Sharpening the Focus on Magazine Accountability [PDF]
- Ingrid van der Werf, Sanoma Uitgevers, The Netherlands: Print. The link to online [PDF]
- Peter Callius, TNS SIFO, Sweden: Magazines in a multimedia planningworld [PDF]
- Guy Consterdine, Guy Consterdine Associates, UK: The current state of play - building databases, what goes into them, and the importance of having the best quality of information about magazine [PDF]
- Irena Petric, NOM Print Monitor, The Netherlands: Taking account of time - readership accumulation [PDF]
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